Concerned citizens and environmental activist groups are increasingly questioning the human and environmental safety of pesticides. In addition, there is increasing regulation of nonpoint sources of nutrients (fertilizers). Superintendents are frequently on the front lines in the verbal battles arising from these issues. Stuart Z. Cohen, Ph.D., will help you learn how to speak to the public, including the media, in this 90-minute webcast. He starts with a review of basic scientific principles of risk assessment science and gives real world examples. Then, Cohen explains how to respond to tough questions – usually based on superficial Google searches – in a public forum. No one wants to be on the ‘hot seat,’ so listen in to learn what you need to know in dealing with these emotional, highly technical issues.